Introducing “LOVE MYSELF”

BTS, one of the most representative boy bands in Korea, and its label Big Hit Entertainment are staging the LOVE MYSELF campaign, jointly with UNICEF.

BTS and its label entered into a partnership officially with the Korean Committee for UNICEF affiliated with the United Nations on November 1, 2017, in an attempt to sponsor a campaign called #ENDviolence—UNICEF’s global campaign aimed at ensuring children and teens in the world lead safe and healthy lives without the fear of violence.

In this regard, BTS has created its own campaign called LOVE MYSELF, pursuing love and a better place to live for all. This is not a one-off event. For the next two years at least, BTS will continue to follow through with this campaign, along with #ENDviolence, and work to raise a BTS LOVE MYSELF fund.

BTS and their fans around the world have so far made tireless efforts to shed light on a dark topic. The member artists of BTS have given back to society and have made donations to local communities. On behalf of them, their fans have done the same thing in every corner of the world. The fund raised through the first official campaign designed and participated in by BTS members will be used to protect and support child and teen victims of domestic and school violence as well as sexual assault around the world. Also, this will be used to provide an education to local communities for violence prevention.


BTS has always been conscious of caring for the world. Ever since their debut in 2013, they have been focused on providing messages of comfort for young people. They never hesitate to express social messages in songs as well as music videos. The member artists of BTS strive, in their own ways, to make the world a better place to live. As part of this, BTS released the first album of a series with the concept of Love Yourself in September 2017 and talked about the meaning of true love in songs featured on the album.

“Find love in myself, embrace people and society in a larger sense with love.” This is what BTS has pursued, and will pursue, through the Love Yourself album series and LOVE MYSELF campaign. Since all BTS members are now in their 20s, they are going to raise their voice to support young people in this world. They insist that the future should be different from the past as they are now the pillar of society. People need to speak of love and lingering hope, they say, even in this world wracked with hatred and violence. Now, BTS and UNICEF call for broader participation in the LOVE MYSELF campaign pursuing true love and sharing.